Amy Lanigan

Cut to the chase: I am a 2x DTC CMO that compels action by connecting with consumers + belief in big team.CTA: I'm open for contract work. Email or reserve time with me.Proud proof: I have 20+ years of success in digital commerce, creative strategy and lifecycle marketing with beautiful brands (see below). Ugly brands too. Me on LinkedIn.

• Reserve 30 min with me

What I offer to positively impact your business:

1. Early growth

My sweet spot is digital commerce growth via brand + performance. I put early stage projects / start-ups on the map efficiently, cost effectively, iteratively and by understanding consumers. I am strategic and get it done at the same time.

• Ask me about Caddis

2. Audience Connection

I have mad respect for consumers & believe in creative ideas that connect. I squeeze gold out of the full funnel & it shows in sales, CAC, CPA, CTR, AOV, LTV, repeat purchases, brand affinity & ROAS. I know athletes + Gen X & 40+ers.

• Ask me about ROKA

3. eCom experience

I drive digital sales, compel action, fuel loyalty, focus on customer paths, optimize conversion, see patterns and build brand. I geek out on BFCM. I've hard earned ways to hit forecasts and inspire teams.

• Ask me about virtuwell

4. Strategic messaging

A fancy way to say smart copywriting that resonates. I condense to bumper stickers and write email cliff hangers. I see patterns in responses. I get off my screen & print tactile letterpress. I write a mean brief. I have a torrid love affair with words.

• Ask me about method